Market it to me.

When I initially decided to major in Marketing Communications in college, it had largely to do with the fact that I would get lots of cool business and communications courses, without the evil math parts of a normal Business degree. It was a brand new degree about a new-ish concept, and people would constantly tell me I was on the "cusp" of the new trend in business and marketing. "Yeah, whatever," I thought at the time. "I'm just trying to avoid taking calculus."

Then I kind of fell in love with marketing.

I love a really well put together marketing campaign. I know, this makes me a geek of an entirely new level, but it's true.

I decided to not actually WORK in marketing because I have yet to find a company with a marketing department that doesn't suck the soul out of you. (Perhaps a drawback to living in Los Angeles?) But I still enjoy marketing campaigns, and two have specifically stuck out for me lately, so I thought I would share my geekiness here on the Internet.

Campaign 1: Los Angeles Metro "Go Metro" campaign



This campaign came out shortly after gas hit $4.50/gallon last year in Los Angeles. I, for one, think that it's brilliant. My favorite is the "Bitter" and "Sweet" one. These campaigns make me wish that I lived somewhere that it would actually be reasonable to take public transportation into work. Unfortunately, while our gorgeous canyon is awesome for getting out of the grind of LA, it doesn't exactly cater to buses or Metro lines. Too bad.

Campaign 2: Sixthman "Live Loud" campaign



I love the tag lines, and the best one for me is the "Your life goes to number 11." BRILLIANT! (Also, if you don't get that one, I'm not sure we can keep being friends.) It's just a simple campaign, but it's clear and concise and smart. And I love the sort of "edgy" vibe they've got going on - this is who we are and we identify with you. Genius.

So tell me. Am I the only one who geeks out over this? Is there a campaign that's stuck out for you in the past?